Ask a startup business what the most difficult aspect of their business is, and they will tell you that it is the challenge of reaching and retaining their clients. This is quite true because marketing a new product or service is an extremely time-consuming and costly endeavor after all. This is where online marketing strategies come in handy. The majority of online marketing strategies are free to use. But they are some of the most effective in building brand awareness and getting more visibility to your business. This article provides a comprehensive overview of different ways to market your company online and get more visibility to your business.
We feel it’s very important to have your business listed on online review sites. This is one of the most effective methods of increasing its online visibility. It is important not only for driving sales but to protect your online reputation as well. Here are some of the most effective online review sites which you can use without paying a dime. In fact, these sites are 100% free to list your business.
A good first step is to setup a Google My Business Page. It is important to get your business on Google+, Google Search, and Google Maps and this is an initial step to do just that. It will enable your customer to review your business. This will help your business to get high rankings in the SERPs. YELP is another effective review site where you need to create a listing. Your business will get in front of more than 140-million visitors a month by doing this. Angie’s List is another effective online review site. Listing your business here is 100% free. List your business On Yahoo Local, which is also free. Your company will be integrated into other Yahoo products like Maps, Reviews, and Events when you do so.
If you plan to gain more visibility to your website, don’t forget to create a business profile on the various social media sites. Google and other search engines value these as a positive trust signal and count on social signals when ranking websites higher in their SERPs. Start creating a Facebook page, LinkedIn page, Pinterest page, Google+ page, and a Twitter page for your business and soon you will be done with all of them. We also recommend promoting your news and content on these profiles frequently. Interact with your customers and potential clients via these social media platforms for better brand awareness and visibility of your business.
You can also try some guest Blogging which is another effective method to increase your online visibility. Choose high-quality industry-relevant sites for this purpose. If you provide high-quality, engaging content on these sites, your following will increase within a short period of time. Commenting on relevant blogs in your niche is another method of increasing your online visibility. Choose high-quality niche blogs for this purpose. You will get a chance to link to your website when you provide a thought-provoking comment on these blogs. Do not spam these blogs but add value to them if you want to increase your exposure. These are some of the most important methods of marketing your company online and getting more visibility to your website.
If you need to seek out a Seattle internet marketing firm to help with your paid or organic search positions we recommend Updraft SEO – Seattle. Click to view their website for more information or to contact them directly.